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Thank you for taking the time to meet up with us recently and find out about thebestofloughborough.

I have outlined what we do again below as a reminder of our online and offline marketing services.

Text Box: We are a marketing company run by local people Jon and Kalpna Dunn. We are part of a network of over 300 thebestof towns in the UK, representing over 65,000 smaller local businesses, and we are backed up by a 40-strong HQ team. Thebestof has won numerous business awards including “Innovative Business of the Year 2008” at the Fast Growth Business Awards.

Text Box: We combine the oldest form of marketing – word-of-mouth recommendations – with the newest – the Internet. We use our powerful website to “spread the word” online about your company. We help you to engage with your happy customers and capture their feedback about you for others to see. And we work offline every day in Loughborough looking for opportunities for you and our other members. This mix of effective online advertising with the benefits of a local business group is what makes us stand out from our competition. Nobody else does this!

Text Box: It will bring you new business, connect you with other companies in town, save you money, and grow your company’s reputation across Loughborough.

 

Text Box: A powerful online feature with prominent Google links, and the flexibility of a full local marketing package, for the price of a small newspaper ad.

 

Rounded Rectangle: We offer all of this as part of our membership: 1. Exclusivity Your business will be associated with phrases like “recommended”, “tried and trusted”, “hidden gems” and most importantly “BEST”. This immediately raises you above your competitors. 2. A high-quality multimedia feature …on thebestof website, showcasing your business in words, pictures and audio. People who read your feature can get a full picture of what you do well, why you’re featured on thebestof, and therefore why they should do business with you rather than your competitors. This is far more than the name-and-address listing of most directory websites. 3. Strong natural links (often in the top 5) on Google People looking for your products and services in Loughborough will be driven to your feature right there and then. These are obviously hot prospects for you – local people who have just searched for what you do or what you sell! Most businesses know that prominent Google visibility is essential to their marketing, now and for the future. 4. Sponsored Links on Google …for many categories of business, to ensure page 1 visibility. Your business will be seen on Google Page 1 all day, every day, with no hidden costs and no effort for you. This aspect of our service alone can often be worth 10 times the monthly membership fee. 5. Easy Setup We do everything for you, including writing the feature, photography and graphics, Google submission and ongoing management. You can leave everything to us and get on with your business. 6. Super-fast Google visibility We can have your feature written, uploaded and indexed by Google within a few days, which can give immediate return on your investment. Our very first client had new business after 2 days of signing up and a day later received business from a client in New Jersey USA thanks to thebestof! 7. Testimonials Word of mouth is the best marketing in the world, and we make this possible by capturing and displaying good feedback from your customers. We make it easy for them to “spread the word” about «Company_Name» – we even provide you with postcards to help collect testimonials. Plus we intercept negative feedback and work with you to protect your reputation. 8. Optional Print Items Your business can be featured in a quality print items, with the credibility of our thebestof brand and your customers’ testimonials, at incredible low prices thanks to thebestof’s buying power. As an example our B2B guide is £249 for a full-page including design, print, list purchase and postage to 2500 business owners. 9. Networking We run our own Network Evenings every 2-3 months to encourage business between our members (eg: At the last meeting one of our plumbers got a contract to look after the premises of a letting agent who was a guest at the meeting). You get the advantages of networking without the membership fees or strict requirements of certain organisations! Our evenings are pleasant, informal and sociable. 10. Mix and Match This is ‘remote networking’ where we look for opportunities on your behalf as I’m visiting clients and potential clients. Basically it’s free lead generation for you! Within the last few weeks we’ve given new leads to our insurance broker, printer, interior designer, accountant and video producer, all for free and with no effort from them. 11. Member Discounts All members are asked to make substantial discounts and offers available to other members. Strip the costs from your business – imagine getting discounts on your insurance, printing, accountancy etc. etc., not to mention free meals at our restaurants and so on. You could easily recoup your annual membership fee in business and personal savings. 12. Staff Schemes We are currently looking to form alliances with some of the larger firms in town and provide them with a thebestofloughborough loyalty card for their staff. If you offer special rates for their employees we can keep your business in their minds (and their email inbox) every month. This will allow our members to market exclusively to thousands of people who work and live locally – a huge opportunity. 13. Business Card Distribution Distribution of your business cards in locations such as town-centre shops, beauty salons, garages, health clubs and garden centres in our branded dispensers, under the banner “Reputable, recommended local businesses”.

 

 

 

Text Box: Prices range from £29 to £59 per month, with a one-off fee of £97 to create the online feature. There are no further charges for updating the feature – ever. To get maximum exposure, many businesses choose to go into more than one category (eg: “Interior Design” and “Curtains”). There are significant discounts for 3 or more categories. (Prices are plus VAT)

 

 

Text Box: We will need to meet again to discuss the content of the feature, choose the keywords you’d like to highlight, take photographs if necessary and so on. Call Jon and Kalpna on 01509 590009 to arrange an appointment. Best wishes,

Jon Dunn