Thank
you for your interest in thebestofloughborough.
We are a marketing
company run by local people Jon and Kalpna Dunn. We are part of a network of
over 300 thebestof towns in the
We combine the oldest form
of marketing – word-of-mouth recommendations – with the newest – the Internet. We
use our powerful website to “spread the word” online about your company. We
help you to engage with your happy customers and capture their feedback about
you for others to see. And we work offline every day in Loughborough looking
for opportunities for you and our other members.
This mix of effective online advertising with the benefits
of a local business group is what makes us stand out from our competition.
Nobody else does this!
It will bring you new
business, connect you with other companies in town, save you money, and grow
your company’s reputation across Loughborough.
A powerful online feature with prominent
Google links, and the flexibility of a full local marketing package, for the
price of a small newspaper ad.
We offer
all of this as part of our membership:
1. Exclusivity
Your business will be associated with phrases like
“recommended”, “tried and trusted”, “hidden gems” and most importantly “BEST”.
This immediately raises you above your competitors.
2. A high-quality
multimedia feature
…on thebestof website, showcasing
your business in words, pictures and audio. People who read your feature can
get a full picture of what you do well, why you’re featured on thebestof, and
therefore why they should do business with you rather than your competitors.
This is far more than the name-and-address listing of most directory websites.
3. Strong natural
links (often in the top 5) on Google
People looking for your products and services in
Loughborough will be driven to your feature right there and then. These are obviously
hot prospects for you – local people who have just searched for what you do or
what you sell! Most businesses know that prominent Google visibility is
essential to their marketing, now and for the future.
4. Sponsored Links on
Google
…for many categories of business,
to ensure page 1 visibility. Your business will be seen on Google Page 1 all day,
every day, with no hidden costs and no effort for you. This aspect of our
service alone can often be worth 10 times the monthly membership fee.
5. Easy Setup
We do everything for you, including writing the feature,
photography and graphics, Google submission and ongoing management. You can
leave everything to us and get on with your business.
6. Super-fast Google
visibility
We can have your feature written, uploaded and indexed by
Google within a few days, which can give immediate return on your investment.
Our very first client had new business after 2 days of signing up and a day
later received business from a client in New Jersey USA thanks to thebestof!
7. Testimonials
Word of mouth is the best marketing in the world, and we
make this possible by capturing and displaying good feedback from your
customers. We make it easy for them to “spread the word” about your business –
we even provide you with postcards to help collect testimonials. Plus we
intercept negative feedback and work with you to protect your reputation.
8. Optional Print
Items
Your business can be featured in a quality print items,
with the credibility of our thebestof
brand and your customers’ testimonials, at incredible low prices thanks to thebestof’s
buying power. As an example our B2B guide is £249 for a full-page including
design, print, list purchase and postage to 2500 business owners.
9. Networking
We run our own Network Evenings every 2-3 months to
encourage business between our members (eg: At the
last meeting one of our plumbers got a contract to look after the premises of a
letting agent who was a guest at the meeting). You get the advantages of
networking without the membership fees or strict requirements of certain
organisations! Our evenings are pleasant, informal and sociable.
10. Mix and Match
This is ‘remote networking’ where I look for opportunities
on your behalf as I’m visiting clients and potential clients. Basically it’s
free lead generation for you! Within the last few weeks I’ve given new leads to
our insurance broker, printer, interior designer, accountant and video
producer, all for free and with no effort from them.
11. Member Discounts
All members are asked to make substantial discounts and
offers available to other members. Strip the costs from your business – imagine
getting discounts on your insurance, printing, accountancy etc. etc., not to
mention free meals at our restaurants and so on. You could easily recoup your
annual membership fee in business and personal savings.
12. Staff Schemes
We are currently looking to form alliances with some of
the larger firms in town and provide them with a thebestofloughborough loyalty card for their staff. If you offer
special rates for their employees we can keep your business in their minds (and
their email inbox) every month. This will allow our members to market
exclusively to thousands of people who work and live locally – a huge
opportunity.
13. Business Card Distribution
Distribution of your business cards in locations such as
town-centre shops, beauty salons, garages, health clubs and garden centres in
our branded dispensers, under the banner “Reputable, recommended local
businesses”.
All our members
are recommended to us either by the public (we go out into Loughborough and
canvass opinions on doorsteps every month, and we get recommendations via the
website) or by other business owners.
Other businesses who can prove
their reputation, either putting us in touch with recent customers or providing
written testimonials, are also considered.
We then meet each prospective member so we can fully
understand their business and their marketing objectives, and discuss the
options and costs of being featured.
Pricing starts at
just £29 per month.
Call Jon and
Kalpna on 01509 590009 to arrange an appointment at your convenience. We don’t
have any call centres or sales people so you will always talk to the business
owners. We don’t have any gimmicks or sales targets to meet either, so we’ll
simply show you how it all works and you can take it from there.
Best wishes,
Jon Dunn